"DON'T YOU HIDE"
This was the chosen slogan for this huge and intense campaign of the cigarettes brand, Marlboro. The main purpose is for the smoking public to stop feeling discriminated by others, to emerge from this smoke layer, to get them to enjoy their moment without regrets, not fearing the others judgemental mentalities. We chose two possible clients from whom we took some pictures. The first one is a man hiding in the dark, behind a deep smoke layer . we want to let our consumers merge with him, feel their own reality, them own experience.