Student Project.
The Royal Opera House has a prestige appearance that frightens off potential new comers, thus leaving the brand with a difficult problem, which is ‘How to market to new audiences without diminishing the brand and current stakeholders?’.
La Bohème has been remodelled (modernised) to appeal directly to the modern cinema customer, this will enable the audience in Odeon cinema to relate and interpret the opera without any confusion.
The Royal Opera House has a prestige appearance that frightens off potential new comers, thus leaving the brand with a difficult problem, which is ‘How to market to new audiences without diminishing the brand and current stakeholders?’.
La Bohème has been remodelled (modernised) to appeal directly to the modern cinema customer, this will enable the audience in Odeon cinema to relate and interpret the opera without any confusion.
