Gojo Coffee
Logo, Business Card, and Menu Design
First I had to come up with a Logo for the company. I decided to avoid the cliche of using brown. Instead Gold and Red were used to emphasize quality, integrity, and passion. The bird is a Phoenix, becoming a symbol for resurrection. They rise from their ashes much like we do when we re "awaken" from our nightly slumber with a nice warm cup of coffee.

Next came the Business Card. I opted for a two sided design with plenty of white space to let the content breathe. I went for a little bit of a Mocha color for the background to go with the concept of a coffee shop, but keep it from being a boring and weighty brown.

Finally I attacked the Menu. Using the same color scheme from the Business Card allowed for a strong unity.
Logo
Business Card, Front
Business Card, Back
Menu, Front
Menu, Back
Gojo Coffee
5
262
2
Published:

Gojo Coffee

Project to create a logo and two collateral pieces for a fictional company.
5
262
2
Published:

Tools