JuiceUp (100% natural, no additives, no sugar added and no preseratives with its detox organic program) The Bar was available at G-Spa (a trendy Gym targeting high-end people).
. To grab the attention of the clients.
. To create a thirst.
. To invite the clients to have a juice.
. To reflect the positive vibes and energy of the brand personality.
The branding was very simple yet very attractive.
Shaping a movement using the juice splashes and real fruits in line with them. A positive and motivational statement at the top od the visuals and an indicator mentioning how far is the client from JuiceUp Bar with measurements related to the gym (Steps, Sec, KM, M etc.)
A call for action signing each visual asking the client to have his/her juice now.
P.S. Not all the photos are from the actual gym.
Thank you Chady Barakat 📷