Boozy Barrel Racing, Branding, event/promotional posters, flyers, online banners and tee shirts
The Martinborough Business Association run an annual barrel race on the eve of Toast Martinborough to entice everyone into the square, to experience the fun side of Martinborough and to eat, drink and be merry.
We created a boozy barvarian baron, affectionately named Lord Vondooggledagen, striding out in his barrel, holding on to his booze, hoping his braces stay firm as we don’t want him to bare his butt. The poster needed to reflect the fun of the race, while still showcasing the core wine village positioning. This humor, combined with the vibrant fluro pink, demanded attention and helped result in one of the biggest turnouts.