Ars Genevensis — Branding + Web Design — 2015

 

As a classical music lover, I regret the lack of modernity and consistency in the visual communication of Geneva’s big musical institutions. For the final assignment during my summer class at the Pratt Institute, I came up with this common branding that places Geneva’s three major public musical institutions under the same umbrella. The purpose of this rebranding is to rejuvenate their outdated image by adding some color and displaying the connection between the institutions. To make it easy to clearly identify their relative size and importance, I designed the three logos using respectively a violin, a cello, and a double bass.