Canon 5D Mark II Camera
Art Direction for Photography: Spring 2012
Objective: To promote the high quality photo and video capabilities of the 5D Mark II while using original photography and video.

Deliverable: 2 print spreads, 15 sec video for use on Canon's youtube

Role: Art Director, Video Editing

Photography: Blair Meadows

Subject: Hac Long Duong Lion Dance Troupe
Headline: Don't leave it to luck
Copy: The Chinese have a great way of bringing luck - the traditional lion dance. But when a golden opportunity arrives for the perfect image, photographers can't afford to wait for a lucky shot. That's why there's the Canon EOS 5D Mark II camera. With superior image and video quality, there will be no more missed opportunities. Check out www.youtube.com/canon to see what it can really do.
Tagline: Your opportunity awaits
Headline: We prefer skill over luck
Copy: The Chinese have a great way of bringing luck - the traditional lion dance. But when a golden opportunity arrives for the perfect image, photographers can't afford to wait for a lucky shot. That's why there's the Canon EOS 5D Mark II camera. With superior image and video quality, there will be no more missed opportunities. Check out www.youtube.com/canon to see what it can really do.
Tagline: Your opportunity awaits
Canon 5D Mark II
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Canon 5D Mark II

The objective of this campaign is to promote the high quality photo and video capabilities of the 5D Mark II while using original photography and Read More
10
424
0
Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives