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Redrawing logo for czech insurance company.
How to evolve one of the
well-established logo in
the Czech

Česká pojišťovna is the leader on the czech insurance market. In november 2011 they unveiled new fresh version of the 40 years old company symbol.
Short history of logo since the 19th century. Symbol of the 3 lime-tree leaves is used since 1971.
Redrawing logo was a long journey with many side ways.
New look of the brand architecture.
New corporate typeface.