Toasted Coconut Clusters
 
Toasted coconut mixed with chia, pumpkin and sunflower seeds is not your typical snack. So why design a typical package? Instead, we got to the essence of Toasted Coconut Clusters, looking at not only visuals, but the overall form factor of the product for inspiration. Our take: the product was uncommon, so the design approach should be too, in order to resonate with potential audiences. That meant focusing on color palettes that evoked a sense of place—cool hues and funky, laid-back typefaces with a touch of the tropics in design. And that also meant designing a package that was unlike the typical aggressive, in-your-face riot of colors and type typical to snack foods.
 
Role: Creative Director
Agency: Pivot Marketing Inc.
Client: HelloDelicious Brands
Toasted Coconut Clusters
166
2,340
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Toasted Coconut Clusters

Toasted Coconut Clusters Toasted coconut mixed with chia, pumpkin and sunflower seeds is not your typical snack. So why design a typical package Read More
166
2,340
4
Published:

Creative Fields