This book represents the entire branding process for the Tree Top Inn. The information is separated into logical sections so information can be found quickly. This book tells the brand story and gives the brand a direction for the future. The target audience and personas are discussed. The SWOT Analysis is displayed in visual way. In the end this book expresses why this brand solution works for the Tree Top Inn and what the future has in store for the company.
The Cover of this book begins to tell the story of the Tree Top Inn Brand. The design for the cover has all of the textures and campaign tones. The typography used was chosen as a way to start telling the story of the Tree Top Inn.
On these pages I showed my process and rational of how I came to the final look and feel for the final Logo of the Tree Top Inn. This page I went into detail about why the final logo was chosen. Including typography, color and font choice.
Throughout the book there are divider sections in the book. The pages above are an example of this. This makes the book more readable and the helps information be found more easily. The tree was used on every page as a way to give the book a chohesive feel. The brand colors where also used in a small content section on these pages.
The SWOT Analysis is presented in a visual way so it is not just a column of boring information. Rather it feels like a story and in the same regard that story still feels like it relates to the brand. I used the recycle symbol for the opportunities because the Tree Top Inn is about saving nature and this was a good symbol to represent opportunity for this brand. The Threats symbol was very earth friend as well. Fire can burn a forest down so this was a good symbol to represent what the brand needs to improve upon.
