IDEA / STRATEGY

Inspired by the fun  and artistic style of skateboarding, we designed "Steak Boarding", an irresistible promo for every skater. During the "Go Skateboarding Day" we sold our Steak Griller at an incredible price, and the only thing these kids had to do to participate in the promo, was to show up with their skateboard at any Taco Bell.

Illustration by Alberto Barahona:
Illustration by Nati Milner:
Illustration by María José Fonseca: