– Photoshoots and videos
To maintain Bikini Village’s brand image strong and unified, we believed it was important for the retailer to have its own promotional content. Hence, we traveled the world to produce Bikini Village's photoshoots and video shoots, creating unique material to keep the brand shining through every customer touchpoint, even with all of the brands sold in its stores.
We used all of the original material produced to create promotional campaigns, digital and television advertising, print media, and POS pieces.
We also designed the stores' walls and windows branded overlay, and created some of the in-store elements to display a unified brand image.
– Store in a store
We pushed the in-store experience further by developing the store in a store concept.
We created micro environment for popular brands to evolve inside of Bikini Village stores. For example, one would walk into a Bikini Village store and find a space that exudes the surfer atmosphere of the Quicksilver and Roxy brands. This allowed for brands to live and grow inside of Bikini Village’s ecosystem, which also kept its own personality throughout the process.