Background
 
For the 4th and last episode of the Nutella’s Christmas campaign “Nutella 4 Babbo”, thanks to the partnership with Fox, Snoopy became an active protagonist of the campaign, starting from the 30” film, on air on television. The film tells the beginning of the story, where due to an accident Snoopy takes the place of Babbo in the delivery of the jars.
 

Digital Idea
 
We launched #MissioneEntusiasmo: a cross-platform storytelling that would follow the journey of Snoopy around Italy, discovering beautiful places and delicious traditional Christmas recipes, obviously baked with Nutella.
The Website
 
In parallel with the social storytelling, the website functioned as a hub. It contained all the recipes discovered by Snoopy, divided by their provenance.
 
Also, here the user could use a series of tools to create and share Christmas cards, accessories and its own Facebook cover, personalized with the Peanuts and Nutella's characters.
 
 
 
Video Recipes
To sum up, we were the brand with the LARGEST AUDIENCE, both on Facebook and Twitter, during Christmas time. 

Credits:
 
Agency: Havas Village Italy
Creative Directors: Fabrizio Piccolini, Stefano Zanoni
Copywriter: Azzurra Mariotti
Art Director: Marco Angelini
Illustrator: Nicola Laurora