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“The conference that’s trying to reinvent how we network” 
– Harvard Business Review

C2 Montréal is an international three-day business conference that brings together commerce and creativity to explore trends, opportunities, disruptions and major shifts in business development. 26 Lettres was commissioned by C2MTL to develop its new corporate identity and redefine the brands' foundations to achieve a strong system for the years to come.

The intention behind the new logo was to develop a bold and recognizable mark, that would also serve as a graphic system for the various communications put out by C2 throughout the year. The 2-letter logo is flexible and versatile – it is used in both "closed" and "open" form depending on the context : stationery, brochures, ads and screen-based communications.

The 3-dimensional C2 logo about to get lifted and installed on the facade
of the Arsenal in Montreal.
The graphic system – stationery and various communications.
The record breaking 4th edition of the conference smashed attendance records with 5,000 participants – a 25% increase from the previous year, allowing them to contribute to the transformation of the business world. The identity will keep evolving each year with new colors and graphic devices – the logo remains at the core of the brand.
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