Tchibo is a company which is active on both coffee and retail industries.
Theme system is applied on non-food section of Tchibo. Every Wednesday, theme of the products change and new products fit to the new theme arrive to the stores. We created “Tchibo Wednesday” concept to describe this situation and to make every Wednesday perceived as “Tchibo Day”.
Since the target group is women, we took an emotional path which touches their daily moments of happiness.
Tchibo Çarşambası Jingle
Manifesto of Tchibo Çarşambası
