While all Indonesians love their noodles, everyone's preference on how it's served is religiously divided: fried or soupy. This tongue-in-cheek video was created to promote Indomie's new product that is a combination of fried and soup noodle. Borrowing popular sub-culture like telenovela (Mexican soap opera), this video has helped the brand to engage with wider audience and created a brand distinction in the energy to do so.

Executive Creative Director : Afianto Makmun
Creative Group Head : Irza Fauzan
Senior Art Director : Wiwid Kuntjoro
Senior Copywriter : Adra Gesza
Production House : Gamma Pratama
Director : Dimas Jay

In other social media(facebook) and online news channel it's become viral

(without subtitles)