Calican Rescue is an organization that is based out of Canada. They specialize in rescue, and rehabilitation of small dogs from high kill shelters in Canada and the US.
When I sat down with my clients, they expressed they wanted to rebrand, with something that would stand out and visually set them apart while giving them a distinct brand that could be recognized by the image alone.
The logo needed to contain their red and blue colors, and something to show their Canadian roots. If possible, a small dog should be included. (We went with Petey, picture below).
In the end, we came up with two variations of the logo. One for their Canadian team, and one for U.S.
The final pakage includes:
Logo Design (Canadia & U.S. Versions)