Calamari Cuties are a Splatoon squad founded in April 2016. The squad plays in the C Division, the fourth tier of Leagues Under the Ink, and were in need of a rebrand in order to get a consistent and proper logo. To fulfill that task, the squad engaged me for a total redesign of their logo and brand.
Calamari Cuties had changed their tag from CC to Qt and so sought that their new logo incorporate the new tag. The result is a striped "Q"; the tail of the Q forms a T.
The two stripes that wrap around the Q, when rotated, are two nesting "C"s, representing the squad's name and former tag.
The squad was interested in turquoise and coral from a prior illustration they had used, and so the unusual colors made their way into the logo. The logo loses its white outline when set against a dark background, taking on a neon look.