SENNHEISER |TRAFFIC

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A CAMPAIGN FROM DDB MUDRA TO SENNHEISER
"Are baba Muva House"

Imagine the challenge, assembling all of India's traffic entering an ear! Yes, we built one of the largest human agglomerations per square meter in the world, in a single image. For the over 60 distinct vehicles and animals, we relied on our amazing modeling artists, and for the people, we once again proved that well-applied technology can save lives (ours), haha, 50 people in different poses and clothes captured and processed in 5 days. In the end, the already distributed composition had more than 3,000 elements, generating a final render of over 12,000 pixels with a render time of 80 hours. After 30 days of hard work, we completed 1 of the 2 pieces that make up the Noise Cancellation campaign for the global headphone manufacturer Sennheiser.

Agency: Ddb Mudra
Client: Sennheiser
Description: Concept Art, 3d Scan, 3D illustration, Post production
Production Studio: Romeu&Julieta Estudio
Executive Creative Director: Jean Campos Account Executive: Patricia Palma Concept Art: Jean Campos, Andre Andrade 2D Artists: Felipe Cachopa
3D Scan: Jean Campos, Fabiano Cestari, Fernando Cruz
Casting: Fabio Padilha, Fabiano Cestari, Helen Costa, Vhitoria Hirt, Carlito Pautz 3D Artists: Wemerson Pereira, Felipe Pedroso