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Starting a fashion label offers ultimate creative freedom. This is true not just for the liberty to take fashion to the extreme, but perhaps in our case more so for the freedom to reinterpret or transform conventional garments. Creating SANTONIO’s first collection, we have fully taken advantage of and cherished this freedom, creating unique cuts in lapels or pockets and developed our own interpretation of a shirt. The approach to create garments with genuine features embodies the idea of SANTONIO and we hope that it will also contribute to its longevity.
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