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    Different filters are commonly picked to change the looks of a picture and to portray the user’s feelings at that moment. Selecting store items f… Read More
    Different filters are commonly picked to change the looks of a picture and to portray the user’s feelings at that moment. Selecting store items for FILTER is the same. Our brand, FILTER, is committed to finding items that fit specifically for you. Camera filters can produce multiple effects, and FILTER provides multiple possibilities. Our team at FILTER hopes that you can experience a new and enjoyable feeling. We adopt the triangular prism shape as the main shape of the logo. The light is dispersed through the dispersive prism into spectral components. Likewise, the brand concept of Filter is to enable the audience to believe that customers can customize their own looks through Filter. However, the letter F seen in the logo, is adopted with various forms in a triangular pattern. Therefore, the audience is able to see the three-dimensional letter from different angles. To portray Filter's brand concept, we select hot stamping and laser foils techniques for printing. The reflection of a variety of lights perfectly presents the unique diversity of fashion trends from Filter. As for the design of the membership card, we select 2mm transparent acrylic material for production and print with UV translucent gradient colour. The logo and information are printed with white ink on the uppermost layer. The variety of colours for the membership cards are inspired by the filter effects of photo editing applications. Read Less
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FILTER
 
Brand identity

 

 
濾鏡是照片常常會使用到的一種效果,是光線和物件之間的媒介,也可以描繪使用者當下的心情。
對 FILTER 來說,選物也是如此。FILTER 品牌創立之初,即致力找尋選物的價值,傳遞給駐足的你。
濾鏡,可以產生各種的疊合效果;FILTER,可以讓你找到更多的可能。
我們猶如介質一般,期待在這裡;在 FILTER,你可以有全然不同的感覺。

 

 
Different filters are commonly picked to change the looks of a picture and to portray the user’s feelings at that moment. Selecting store items for FILTER is the same. Our brand, FILTER, is committed to finding items that fit specifically for you. Camera filters can produce multiple effects, and FILTER provides multiple possibilities. Our
team at FILTER hopes that you can experience a new and enjoyable feeling.



Filter-taste.com.tw


 

Art director / Midnight Design
Design / Su I Chan、Gu Yi
Photography / Amano Kawa
Client / Filter

 
Concept
 
標誌設計的概念上,我們選擇了三稜鏡的三角形外型為架構。光透過三稜鏡表面會折射成多色彩的光束,如同 Filter 的品牌思維一樣,人們也可以透過 Filter 有著全然不同的面貌。然而將首字母 F 以多種不同的模樣組合於三角形當中,視覺上透過不同角度將會有多樣性的半立體字母呈現。
 
 
We adopt the triangular prism shape as the main shape of the logo. The light is dispersed through the dispersive prism into spectral components. Likewise, the brand concept of Filter is to enable the audience to believe that customers can customize their own looks through Filter. However, the letter F seen in the logo, is adopted with various forms in a triangular pattern. Therefore, the audience is able to see the three-dimensional letter from different angles. 
 
Post-Press Finishing
 
為了能更詮釋品牌思維,在印刷加工上選擇了燙印 (Hot Stamping) 雷射箔 (Laser Foil) 的方式,隨光線折射有著不同的色彩,多樣性的變化亦然成為了品牌獨特的吸引力。
 
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To portray Filter's brand concept, we  select hot stamping and laser foils techniques for printing. The reflection of a variety of lights perfectly presents the unique diversity of fashion trends from Filter. 
 
Unique
 
會員卡方面選用了2mm透明壓克力材質製作,以UV印刷技術印製出半透明的漸層色,標誌與資訊則以白墨覆蓋至表面最上層。將濾鏡的效果實現於生活當中,透過不同顏色的卡片呈現多樣的疊合效果。
 
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As for the design of the membership card, we select 2mm transparent acrylic material for production and print with UV translucent gradient colour. The logo and information are printed with white ink on the uppermost layer. The variety of colours for the membership cards are inspired by the filter effects of photo editing applications.
 

Thanks for checking !
 
Welcome to contact us for all types of projects
Madeinmidnight@gmail.com

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