The Challenge
J Farren Price needed a press ad for their renovation sale. They only do a few print Ads a year so it needs to be impactful.
The Solution
We thought it would be nice to photograph some rich folks with lots of bling and have them wear hard hats and a road vest to inform the customers about the sale.
Agency: Y&R IdeaWorks
Creative Director: Kon Marinis
Art Director: Tony Paull / Huey Wong
