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La Effe Rebrand 2016
Motion Graphics
There is nothing wrong with change, if it is in the right direction.
– Winston Churchill
 
The broadcast channel La Effe is not only a TV station. It’s an eclectic, multifaceted, plural and versatile way of thinking.
For their new on-air identity they were looking for something to convey a big change in their positioning, to stand out among the other SKY channels, something clear, brave and cool.
 
We came out with a strong typographic approach to celebrate their background, enclosed in a never-seen-on-TV design.
 
Proudly branded by NERDO.
 
 
 
Credits
 
Branding by: NERDO
Art direction, animation: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero
Additional animator: Riccardo Chiara
 
Head of Content and Communication: Riccardo Chiattelli
Brand Manager: Fabio Pietranera
 
Original Music: Smider
Sound Design: Andrea Pestarino
© EFFE TV S.r.l.
 
La Effe Rebrand 2016
1.2k
10.1k
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Published:
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NERDO Studio

La Effe Rebrand 2016

We came out with a strong typographic approach to celebrate their background, enclosed in a never-seen-on-TV design.
1.2k
10.1k
43
Published: