Rainy Day Toys Brand Presentation
BRAND IDENTITY PRESENTATION – RAINY DAY TOYS

This presentation is a response to a fictional Request for Proposal (RFP) from a small business in Madison, Wisconsin. The RFP specifies that Rainy Day Toys sells only wooden toys and books and no electronic, "modern" toys. The toys are geared towards preschool children but the target audience would be the buyers of the toys and books – parents and grandparents.

I tried to create a vintage styled, "throwback" logo in order to attempt to appeal to the parents and grandparents that have an appreciation for old-style toy companies and ideals – while still making the logo and brand as a whole colorful and fun for the young children engaging with the products.

The video presentation (limited to 3 minutes) is meant to emulate a face-to-face presentation to the client and also serve as a printed leave behind.

 
An optional addition to this project was to create a brand style guide using the final logo and brand assets.
A few highlights of the optional Rainy Day Toys Brand Style Guide
Opening pages of the Brand Style Guide
Stationery and business card ideas for the brand
3.2.1 Mastery Learning Project: Prepare a Brand Identity Presentation
3.3.1 Mastery Learning Project: Brand Presentation Revisions
Full Sail University MFA, Media Design Coursework


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Rainy Day Toys Brand Presentation
25
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Published:

Rainy Day Toys Brand Presentation

Brand Proposal presentation and style guide for Rainy Day Toys, a Madison, Wisconsin small business that specializes in traditional wood toys and Read More
25
478
3
Published: