LUHUA ZIRANXIAN
Luhua Group invested hundreds of millions in 2012 to enter the condiment market.As the first brand of peanut oil and Luhua have capital, team, the congenital advantage of resources; condiment industry competition is intense, there are still 20% / year growth rate, market prospects look good. The investment in the introduction of Japanese soy sauce brewing technology, to the industry's leading high salt dilute state brewing plant to participate in competition, it is bound to cause great changes in the industry. China condiment industry has clearly separated with Haitian representative of Cantonese style soy sauce and by the high salt liquid state, sealed fermentation 6 months of Japanese soy sauce, two kind of brand. Luhua in consumer awareness, there is no seasoning products, how to break through the cognition, establish Luhua brand "modern" soy sauce cognitive category, has become a huge challenge. After the Shanghai, Jinan and other representatives of Ka market research, establish to single brand focus on natural and fresh products, follow up the flavor of soy sauce market trends as the starting point, development Luhua natural fresh brand series products, and the development of unique characteristics of female bottle type, color strategy continued Luhua cognition, borrow Luhua peanut oil products channel advantages, the simultaneous listing. At the same time, Luhua's black glutinous rice vinegar, spicy peanut and other sub category for the entire strategy and design services.
Luhua Group invested hundreds of millions in 2012 to enter the condiment market.As the first brand of peanut oil and Luhua have capital, team, the congenital advantage of resources; condiment industry competition is intense, there are still 20% / year growth rate, market prospects look good. The investment in the introduction of Japanese soy sauce brewing technology, to the industry's leading high salt dilute state brewing plant to participate in competition, it is bound to cause great changes in the industry. China condiment industry has clearly separated with Haitian representative of Cantonese style soy sauce and by the high salt liquid state, sealed fermentation 6 months of Japanese soy sauce, two kind of brand. Luhua in consumer awareness, there is no seasoning products, how to break through the cognition, establish Luhua brand "modern" soy sauce cognitive category, has become a huge challenge. After the Shanghai, Jinan and other representatives of Ka market research, establish to single brand focus on natural and fresh products, follow up the flavor of soy sauce market trends as the starting point, development Luhua natural fresh brand series products, and the development of unique characteristics of female bottle type, color strategy continued Luhua cognition, borrow Luhua peanut oil products channel advantages, the simultaneous listing. At the same time, Luhua's black glutinous rice vinegar, spicy peanut and other sub category for the entire strategy and design services.
