Category: General Website - Movie & Film
Vulcan Productions Redesign
The Design / UX Process starts with definition and clarity where we produced an Experience Brief
Vulcan Productions had a challenge on their hands as their sight was in need of help. Some images of what we redesigned.
We started to understand our Problem more clearly through a Problem Statement
We Defined our Users with Proto - Personals & Empathy Maps
We then go close to defining the need and goals of our Users and defined some Empathy Goals
Before we could dive into finding a solution forward, we engage in an exercise We Are / We Are Not allowing us to personify and put some language around the Vulcan Production Brand.
We Produced a Perthshire Brand Wheel to keep Vulcan Productions aware of what we discussed in the workshop and also as an artifact they could continue to use as their Brand evolves.
Our Positioning Statement outlined clearly what we want to go after and defined our goals for the Vulcan Productions Brand as well as what we hope to get out of the investment of building a new website.
After the workshop we could then get down to brass tax UX strategy and Interaction
We built Wireframes & Prototypes using : Illustator / sketch / Invision
The Design & Development teams then Executed Design Diections