NEW WAYS OF LIFE, NEW WAYS OF WORK, NEW DESIGN OPPORTUNITIES
Created by Tim Defleur & Benjamin Helle - industrial designers - besides their personal and professional works .
ACCENT is a free space of experimentation without constraints and leading to projects on the sidelines - the philosophy is based on a freedom of thinking. The creative process focuses on a new experience for the user, rather than product design.
ACCENT enjoys treating each subject with an atypical angle of attack - mostly a simple observation / insight. In that way, the duo accents some aspects of design: the collective memory, habits, behaviors, theatrical and anecdotal scenario ....
ACCENT is born from the desire not to be taken seriously, the design work as a rewarding extra-activity without trying to intellectualize about it - it's the laughter over a beer on a Friday night!
The business card concept plays on a funny introduction or conclusion to a stranger during a business fair or a party. It typically represents our work, always looking for funny project. Even those who don't want our card will play with it and that's a first win!
Accents are always used in the French language, that's why we decided to play on this chauvinism " à la Française ". The main components of our identity are accents, used in our project names, our logo and even as a pattern when used randomly.