This piece of work encompasses a branding strategy for a museum dedicated to the circus. Completing this work as an assessable item in my Visual Communications degree, the brief asked that we produce a branding guideline focused on the identity of the museum.

 

In this work I have concentrated on designing a identity for the American Travelling Circus - an exhibition called ‘Americano Carnivale’. With this, multiple executions such as business cards, postcards, facebook presence, phone application interfaces, posters and admission tickets, have been produced. The main relevance behind this idea is to test the waters of such a large part of circus history, trying to accentuate its full meaning through the visuals. Not only this, but the guideline use was of massive benefit to this project as I could focus into making this project as realistic as possible.