DREAM OF COLOR // MELISSA + PANTONE COLLAB
 
to get the customer into a interactive and
customized experience by creating a
color-oriented world where aesthetic and
technology go hand and hand by opening a
Melissa Gallery in Tokyo, Japan.
to promote the new collab collection with Pantone, Melissa will feature inside the store a virtual reality room created with GOOGLE TILT BRUSH, a photoboot in which the costumers can choose the lightning setting based on the 6 colors from the collection and the Color Touch app for customizable shopping experience.
 
the Color Touch app let the costumer customize their Melissa by playing with the 6 colors of the collection. they can explore it on their phones and on our touch screen tv inside the store.
Panorama link: https://roomstyler.com/rooms/13846049/panorama
Melissa + Pantone // mock marketing campaign • 2016
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Melissa + Pantone // mock marketing campaign • 2016

DREAM OF COLOR // MELISSA + PANTONE COLLAB mock marketing campaign to get the customer into a interactive and customized experience by creating Read More
11
597
2
Published: