2016 Packaging Design
Student project for redesigning Lundberg Family Farm's rice products.
Lundberg Rice, which is an organic rice product, is one of the prestigious rice brands in the store. To show the trust, and traditional family values, different rice patterns and pasta patterns were paired with an engraving styled L initial logo. Different packages share the same design system to make sure they look harmonious under the same brand. The engraving language plays a big role in the logo and the label as it shows the luxuriousness and the traditional ideas from the past.
