Healthcare at Home are market leaders in providing clinical care for patients in their own home. But in 2014, operational issues impacted performance, damaging the brand's reputation.
Healthcare at Home needed to rebuild trust in their service. So we repositioned the brand around a simple insight that could speak to their diverse audience: When sometthing happens, when you're at your most vulnerable, your first instinct is to get back home.
The resulting communication and brand identity transformed the feel of the company. Between 2014 and 2016, trust in Healthcare at Home rose from 46% to 76%, those willing to recommend the company jumped from 17% to 63%, and online customer engagement and brand recall doubled. People are now uniting behind a brand they feel truly represents what it means to provide the care people need, in the place they most want to be: home.
Agency : Langland, Windsor (https://www.langland.co.uk)
'Nick's Story' Directed by Julian Schwanitz (http://www.julianschwanitz.com/DOP/HOME.html)
Brand Photography by Laura Pannock (http://laurapannack.com)
Senior Designer: Pieter De Groot (http://www.pieterdegroot.com)
Copywriter: Michael Pogson
Executive Creative Director: Andrew Spurgeon