Healthcare at Home
PROBLEM:
Healthcare at Home are market leaders in providing clinical care for patients in their own home. But in 2014, operational issues impacted performance, damaging the brand's reputation.
 
SOLUTION:
Healthcare at Home needed to rebuild trust in their service.  So we repositioned the brand around a simple insight that could speak to their diverse audience: When sometthing happens, when you're at your most vulnerable, your first instinct is to get back home.
 
RESULTS:
The resulting communication and brand identity transformed the feel of the company. Between 2014 and 2016, trust in Healthcare at Home rose from 46% to 76%, those willing to recommend the company jumped from 17% to 63%, and online customer engagement and brand recall doubled. People are now uniting behind a brand they feel truly represents what it means to provide the care people need, in the place they most want to be: home. 
 
 
Agency : Langland, Windsor (https://www.langland.co.uk)
'Nick's Story' Directed by Julian Schwanitz (http://www.julianschwanitz.com/DOP/HOME.html)
Brand Photography by Laura Pannock (http://laurapannack.com)
Senior Designer: Pieter De Groot (http://www.pieterdegroot.com)
Copywriter: Michael Pogson
Executive Creative Director: Andrew Spurgeon
Healthcare at Home
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Healthcare at Home

Healthcare at Home.
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128
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Published: