A company web design is often the first impression received by consumers world wide. Offering technology’s latest advancements in digital media, here are some reasons why it is so crucial in developing and maintaining a healthy brand identity.
In a market flooded with products and services, no one doubts the importance of brand identity in reaching the target audience and setting a business apart from its competitors. Web design plays a big role in that objective as a platform allowing brands to demonstrate their voice through multiple channels simultaneously, including the following elements of latest digital design:
• Visual Imagery
• Motion Videos
• Dynamic Animation
• Creative Content
• Voice Structure
These elements work together to form a strong message in which site visitors can clearly depict who or what a brand is about, and whether or not it relates to them. Leveraging these tools, web design plays such a critical part in defining identity. Here are some of the reasons why web design is so effective in communicating that message, and how a successful web design agency NYC based or abroad can help you reach those goals.
Image Source: pexels.com
The Visible Face
With over 1.2 trillion searches per year made from just Google alone, it’s no wonder marketing has taken a turn for the digital world. A web site is the most visible face of a brand, exposed to the limitless mass of internet users. With store times, location differences, or in some cases even languages barriers no longer existing between business and consumer on the web – the potential to reach a tremendous audience is apparent when compared to more localized efforts of brand development.
As the visible face, the web site must be shaped in accordance with the corporate identity to show those consumers (many of which will have no other impression of the brand) exactly who or what the products or service is about.
For individuals already aware of a brand, the web is also one of the first places they go to find contact information, product and service details, make purchases directly and more.
The First Impression
As mentioned briefly above, a web site is often the first impression consumers observe. If previously unaware of a brand, scouring the internet for their needs is a great way to find solutions. However if a web site does not properly display a strong identity that connects with that consumer, a potential client may be lost in the abyss.
A first impression is a lasting one. Hence the design must translate the passion and mission of a brand in a way that resonates deeply with first-time viewers. The idea is to capture the audience in such a way that they cannot forget.
Image Source: pexels.com
A Broad Canvas
Web design is quite fun these days. In the era of quickly evolving technology developments, it offers a great platform to showcase a variety of interactive media and content that can connect to visitors. Think of it as a broad canvas of sorts – which offers tantalizing imagery and eye-catching animation that can’t help but be noticed.
Responsive web design is a great opportunity to express brand voice by utilizing these advancements to more fully communicate your story.
Image Source: aumcore.com/works
Best Web Design Practice
There are many agencies offering services that help to create a strong branded identity. As the hub of digital agencies, NYC is a great resource to refer to for examples of brand identity in action by some of the industries leading developers and designers. Aumcore is a web design and digital marketing agency NYC based with global offices in Malaysia, UK and abroad. They show several good examples of UI design services that can impact (and in many ways lead) brand identity.
As the most visible, dynamic (and often first) impression of your brand, there is little that matters more in a strong brand identity than web design. Make sure yours tells your story.
Check out Aumcore Award Winning SEO Campaigns, Web & Mobile App Portfolio @ http://www.aumcore.com/works/
