PEPSICO & TACO BELL
As part of our continued work on PepsiCo Foodservice (Away From Home), we partnered with Taco Bell to continue to push the line of Doritos Locos Tacos and to let this billion-dollar success be the gateway to bigger and bolder innovations. Being a part of this project from concept to execution has produced an enormous amount of collaboration and creative, all of which can best be summed up in this video which brings to light the depth of the Food Service partnership between the two brands and its immense success as a pioneer program. This partnership also led to Taco Bell coming to us for multiple idea immersion sessions where we combined teams to create promotional and partnership ideas that spanned our portfolio.
