Design Brief
Problem Statement: Design something that allows busy adults to play who feel too unmotivated to play.
Pain Points: The lack of motivation to play causes unhappiness, stress, and decreases productivity.
Persona
The persona created allows the designer to ask themselves, "who cannot play and why?" The persona is one specific person, named to add personal connection and identify the niche for the design. For example, the persona for this project was Busy Benjamin. Identifying the persona allows the designers to reference their audience in the design process. When we came across a problem or crossroads, we considered the likes, hobbies, mannerisms, and even daily routine to answer the question. We found ourselves asking if Benjamin would like the design, would use the design, and whether or not he would buy it for himself or if his wife would buy it for him.
Busy Benjamin poster shows the habits, mannerisms, and background of the persona for this design problem.
Solution
One creative solution was a mandala-inspired puzzle to inspire balance and meditative time into his daily life. This puzzle would come with a magnetic template that had slots for individual petals or pieces of the mandala. THis way, the puzzle could be taken apart and composed in a completely new way
