SSEDDOG by SHAO YEN
Invitation card designed for Shao Yen's Summer Collection
Shao Yen's 2011 summer collection was titled "Sseddog" (Goddess in reverse), not only takes references from tribal, punk, but also bondage and streetwalkers' styles. The title suggests a theme world apart from the fairy goddesses, while the raw and handcrafted DIY spirit is expressed in the details of rough edges and through techniques such as binding, knotting, and layering. The collection lineup is also inspired by and wish to explore how exposing different parts of the body can create different aesthetics and meanings.
The Invitation card design echoes the concept of "exposing", laser cut was used to recreate the "expose" effect.