A complete re-branding for the identity of a popular vegan restaurant in Los Angeles. I was asked to redesign the brand identity into something that is simple, modern and marketable . Therefore, my goal is to keep the design bold and fresh while keeping in mind how it would translate into the commercial world.
Menu
Fala Bar is a fast-paced, grab and go style restaurant so the main menu need to be clear and straight forward. The order of the categories need to reflect how a customer would usually read and choose their options. In the end, there should be no confusion when reading the menu.
Restaurant Exterior Design
When it come to re-designing the exterior and interior of the restaurant, "bold" was the keyword. It need to be able to stand out on the busy street of Abbot Kinney in Venice, or just on any main street in general.
Website
The client want the Fala Bar Restaurant website to be clean and vibrant. One of the main selling point is their delicious looking and tasting menu items, therefore I incorporated a lot of colorful food images that came right out of the Fala Bar's kitchen. The website is simple to use with a lot of useful information about healthy eating to advocate for Fala Bar's main goal: to encourage clean eating without forcing the customers to become vegan.
Food Photography
Aside from re-designing the brand identity for Fala Bar Restaurant, the client also asked me to photograph their entire food menu. The food photography need to be vibrant and warm highlighting the key ingredients in the dish. The menu items also need to be art directed with appropriate background and garnish to further enhance the overall composition.
