I was hired by an agency to work off their extensive persona study and user experience research and build a wireframe that would optimize the shopping experience for users. This ecommerce site redesign wireframe lay the foundation for better shopping experience within this very specialized industry, the "Drywall tools" industry. The new site includes deeper content on drywall tools and their applications. The site will feature an "Ask The Expert" section which will allow users to learn and directly ask the manufacturer what specific tools will best fit their needs. In addition to this, the site will have a video and article sections for educating users on specific tool The e-commerce product pages are all optimized based on research for the best shopping experience and flow. Each wireframe page features detailed descriptions of the function and application of the different parts of the site. The wireframe's details served as a great tool for working with the developers into the production stage.