Sweet Dreams
Sleep inducing ice cream
Sweet Dreams is an all natural product line of ice creams and frozen deserts with the added benefit of giving  the consumer an overwhelming feeling of relaxation. The products help to induce sleep due to various pheromones in the ice cream which are naturally found in cows milk.

The approach to the design was to create a recognizable logotype which gave the feeling of mass brand while communicating the relaxation benefits. The food photography was designed to portray the ice cream any of the following three representations: A setting sun, communicating the end of the day. A rising moon, giving the feeling on night time. An interplanetary object, making the consumer feel as if the package were straight out of a dream.