Kelsey Leljedal's profile

User Experience and Research

Here are samples of designs from a human-computer interaction class I took through Coursera as well as real usability research I did for the Greater Philadelphia Cultural Alliance.
Student Project: Designing the User Experience
for a New Site
A sketch of a storyboard demonstrating why there should be an app or website to keep profiles of guests who visit you so you already know their interests and dietary restrictions for planning out activities.
The wireframes for Visit Me web application created with Balsamiq. These pages depict the app's Guest Book dashboard, how to add a new visitor, and how to add an itinerary.
A screenshot of the first draft of Visit Me, created with Webflow. The original Visitor Profile page was a bit vague on how to share an itinerary.
The finished version of Visit Me's Visitor Profile page was updated with a share button that corresponded with its respective itinerary.
The finished version of Visit Me's Culinary Itinerary page displays relevant tags, locations, links, and who this itinerary would suit.
The finished version of Visit Me's homepage invites users to learn more about how it works and has a clear path to register or log in.
Professional Project: User Testing Funperks
Since Funperks, a digital loyalty program to earn points for attending local arts and culture events that users could later redeem for amazing perks like free museum admission or backstage passes, was a completely new entity I created this checklist for our marketing team to check that our developers made the design and functionality match our intended user paths. There was a column for comments in order to document breaks.
We did not have the budget or time for me to get sample users to test Funperks. Instead, I was able to have a few of my non-marketing coworkers use their own devices to create their own accounts to earn and redeem points since they had no previous experience working on or using Funperks. My observation notes of their challenges brought up more breaks for the developers to fix and made me create a page on how to use the program.
The final landing page for Funperks with an explanation of the program and a link if the user forgot his or her password. Both of these were not part of the original design but were deemed necessary after user testing.
User Experience and Research
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User Experience and Research

Samples of my course work creating user experience designs and images from professional user research.

Published:

Creative Fields