My expertise in this area centers on organizing information in a way to create the most useful structure and engaging content. I've collaborated with contributors, editors, and designers on websites from concept to launch, and have spent the last few years deepening my skills with the Cascade content management system and learning about content optimization.
Project: Forensic science graduate program website
Client: Syracuse University Forensic science program
The forensic science department needed a microsite dedicated to recruiting for graduate programs. I worked with the staff and faculty to identify core messages and structured them to raise awareness and interest, leading to increased inquiries and applications. I also trained staff on how to make edits to the site (built in WordPress).
Project: Research Inspired
Client: Syracuse University
Client: Syracuse University
A showcase website to promote research news coming out of Syracuse University. It requires a workflow connecting researchers, communication managers, writers, editors and the web development team.
Project: CourseShare website
Client: Syracuse University Provost Office
CourseShare was an online course-sharing program in which partner schools offer their courses to each other's students. I worked with administrators to define and structure the content and developers to build the site. I trained staff on how to make updates to the site (built in WordPress).
Project: LiveU
Client: Syracuse University Division of Student Affairs
An alumnus approached the Division of Student Affairs with a major gift and a desire to create a holistic health and wellness website for the university community. Despite the presence of many wellness-focused offices and organizations on campus, SU lacked a central resource to access the advice and support they offered.
Working with experts from the counseling center, health center, recreation services unit, rape center, and campus chapel, we created the concept of liveU and its cornerstone content areas: mind, body, spirit, and community. I hired a graphic designer to create the logo, a team of web designers (also alumni), organized trainings so contributors could learn how to update content. I also coordinated regular editorial meetings, to select and plan stories for the year's production schedule. The donor was very happy with the site when it launched, and expressed interest in giving another gift in the future to add functionality and help pay for support staff.
Working with experts from the counseling center, health center, recreation services unit, rape center, and campus chapel, we created the concept of liveU and its cornerstone content areas: mind, body, spirit, and community. I hired a graphic designer to create the logo, a team of web designers (also alumni), organized trainings so contributors could learn how to update content. I also coordinated regular editorial meetings, to select and plan stories for the year's production schedule. The donor was very happy with the site when it launched, and expressed interest in giving another gift in the future to add functionality and help pay for support staff.
