One space. Various concepts. One per event. Forever Nike. Bye-bye intermittent branding, hello constant branding. Branding on the move. Welcome to… experiential branding. (2006)
An apartment in Barcelona’s bohemian yet elegant Born neighborhood served as a continent for a brand space experience with Nike. Michael Jordan’s visit or the world cup served to dress this pop-up store for the occasion. Every corner, every accessory, every detail exuded the brand’s passion for the event and its star players. Made-to-measure branding. Circumstantial branding. Experiential branding.