Design a temporary exhibition space for Swiss carpet and rug manufacturer Ruckstuhl. Transform the existing showroom in Milan into a extraordinary experience during the time of the Salone del Mobile 2016. Embrace the new carpet  collection, as well as brand characteristics, and tackle both with an unconventional and fresh spirit.

 

All of Ruckstuhl’s products are made of only natural fibres, which make them unique and precious. Taking up on heritage and origin of brand and products, the concept “Natura Nova” is an evolved and modernized interpretation. With the play of light and fringes, the space seems indefinite. The visitor slows down in a calming and surreal atmosphere, having the opportunity to experience raw materials.

 

Photoshop, InDesign, AutoCAD, 3ds Max with Vray