My layouts are the ones on the right.
The clumsy and clunky layouts on the left were by someone with no design training but lots of enthusiasm.
'EC pupils go back to chaos', was very poor typography, their heading completely diluted the impact of what they were trying to say.
I changed it to: Back to school anarchy' If you read the story it was clear that it was anarchy.
I further changed the proportions of the image versus the 'Misery' headline. Those round corners and awful coloured blocks were quite tasteless and very dated.
Looking at current South American, Spanish and East European newspapers – it is clear that this is where a lot of new and exciting design is originating, South Africa is sadly not creating a world-leading layout in this segment.
The use of those dated flashes, awful rubber-stamped look and complete lack of understanding of how colour functions on newsprint, is in part what lets the design down on the left.
As a newspaper layout sub-editor, being able to project and organise news is critical to producing a page that functions well, with solid entry points, organised structure and not diluting the masthead would seem to be obvious.
Using a deep red over a deep cyan flash renders the information useless and very difficult to read.
I also found the balance of the elements on the layouts on the left to be particularly poor, by butting the black bar screaming 'Misery' you render your masthead obsolete. Looking at the black misery block I can't see the masthead, it just cancels it out!
I separated the two elements and used the image as a buffer. As the front cover is tabloid-size, folding the front cover was not a real issue to anyone other than the street sellers who fold paper showing the headline to potential buyers.
On the second layout, that horrible red block with black smudge and a couple of papers front page serves absolutely no purpose at all. The main story is 'Ntini calls it a day' Added the tacky rubber-stamp thing just compounds the problem.
Understanding how to present the news is critical to the front cover, having sub-editors that never worked as a journalist, photographers or sub-editors for a period long enough to appreciate and understand the news they are layout means you just have technicians that can drive a mouse and draw blocks.
The proportions of headlines versus the amount of copy is as important as the hierarchy of news. The lead should be bigger than the second lead, which in turn is larger than the third lead.
Understanding the visual centre of the page and not adding too much prominence to inferior stories and making sure that the photography does not dilute the page it appears on or in fact the facing page.
The brief was I understand it was so loose and the person in charge wasn't sure what he wanted and only suggested elements that he didn't like after being presented with a layout. I supplied the alternative layouts to a senior staff member, but everything went pear-shaped before any real decisions were made.
The background was the papers were collectively doing badly, shedding readers and subscribers at an alarming rate, one of the newspaper presses was being de-commissioned and the concept of a joint paper was being punted.
The colourways on the left were to mark each section of the paper with a colour but the truth is the colours were generally awful with little or no understanding of how they would reproduce.
I used the existing press' Pantone printed colour charts to plot the colours of the section with colours that reproduce well on the said press. I also used the actual newspapers master grid to organise the shapes and forms to ensure easy production workflows which further maximises the photographer's (not my pics).