• Add to Collection
  • About

    About

    The drivers’ best friend. This is the Q8’s DJ. A character which is able to perform the repositioning of the brand Q8 and to be the integrated ca… Read More
    The drivers’ best friend. This is the Q8’s DJ. A character which is able to perform the repositioning of the brand Q8 and to be the integrated campaign’s core. Inspired to DJ Wolfman Jack from the movie “American Graffiti”, DJ Q8 is a mysterious man who knows very well drivers and their habits, just like Q8. He tells simple things and give his advices to drivers, being very close to people, as you see in the two commercials, and also thanks to a very interesting radio planning with long formats (1 minute each) in which it really seems you are listening to a radio program and to a real dj. Read Less
    Published: