Digital campaign and artwork for Gatorade, The concept:  "you win from the inside". We made a portrait of the world-known soccer superstar Alexis Sanchez made of Gatorade's Spills to pay homage for the talented man who started from the bottom. From local teams to his career in the Premier League. One of the most successful players in the Chilean history and part of the Gatorade team.

 

 

Client: Gatorade

Agency: Kinder+Lab

Creative Director: Cristián López

Lead Art Director: Luis Ramos​​​​​​​