During my time at Gameface Media, I was able to create a small splinter of our business model in an attempt to attract and automate business with smaller race directors. This would then allow our sales team to dedicate more of their time on the bigger race series, such as New York Road Runners. 

 

The test below was designed to observe whether flexible or flat rate pricing options drove higher activation. Variant A included flexible pricing, designed to fit various race sizes, while Variant B focused purely on races with 500 to 1000 participants. Both pages featured paralax scrolling to highlight our race photography examples.

 

You can see a captured version of the layouts below, or click through to see Variant A and Variant B respectively.