NextGuide makes an award-winning platform targeting the entertainment industry, enabling it to efficiently spend and target promotional budgets and collect exponentially more and better data about actual audiences than ever before. The platform includes the NextGuide Reminder Widget, a tool that helps TV networks, programmers and broadcasters build their audiences with detailed metrics and measurement. The platform also includes universal discovery, search, recommendations, and watchlist services with live TV and streaming support.
Prior to being acquired by Viggle in 2014, NextGuide was a platform created and built by Dijit Media. My role on the team was art director/visual designer/UX designer/co-product designer.
NextGuide started out solely as an iPad app, which launched to critical acclaim. It quickly evolved into a complete platform that included iPhone, and Web apps, for which I was the design lead of all these products.
