Somos | Naming & Branding
Somos
Proposal presented on a pitch for naming and branding for a group of Clinics to open in Portugal.
It was intended to transmit the clear idea of union, group and belonging. The verb “to be” was immediately considered as a main value, for that the idea of “Somos” (We are).

"Somos" implies belonging to a clinics network, being part of a group of professionals and Customers, being the Clinic and not one more clinic. Moreover it is an easy memorable and assimilated Portuguese name. We tried a warm and close graphic language, without losing the
clinic and institutional side. There was the concern of developing a brand allowing a pictorial
and formal unfolding.

Agency Motion  |  Client 32Senses Group  |  Design Cláudia Pereira  |  Creative Direction Daniela Santos
Somos | Naming & Branding
83
1388
10
Published:

Somos | Naming & Branding

Naming & Branding
83
1388
10
Published:

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