NAMING & BRANDING
"Somos" implies belonging to a clinics network, being part of a group of professionals and Customers, being the Clinic and not one more clinic. Moreover it is an easy memorable and assimilated Portuguese name. We tried a warm and close graphic language, without losing the clinic and institutional side. There was the concern of developing a brand allowing a pictorial and formal unfolding.
This proposal was not accepted by the Customer.
Agency Motion | Client 32Senses Group | Design Cláudia Pereira | Creative Direction Daniela Santos