2016 Loerie Finalist - Shoe Packaging
Break-ups can be messy. In fact, they most likely are.This insight lead to our concept, to lighten up a particularly difficult time
by giving people a little something to laugh about. Our shoes are here to streamline the process.
Both processes actually: the break-up itself as well as picking-up-the-pieces afterwards.
The truth is, retail therapy is often the best medicine, and our packaging makes it even more effective.
The shoebox breaks apart into either partner’s respective box. This obviously symbolises the tearing apart of your marriage and your conjoined lives.
There’s a lot of legal paraphernalia that comes with divorce. That’s why the box doubles up as a file.
There is a SIM card with a series of numbers that you might find useful, such as a professional prankster to give your ex a bit of hell.
In each box is a condom. Because children are great but… you know...
Sometimes people find themselves relapsing and spending a night under the sheets with their ex. This isn’t necessarily a bad thing,
as long as you’re prepared. You don’t want any post-marital whippersnappers running around.
There are some decision-making snaps in the respective boxes. These you can write on to help you make a decision about who gets to,
or has to, keep certain things, such as the dog.
