I make graphic design. I don't make decoration.
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    I make graphic design. I don't make decoration. EN It is commonly thought, in a popular way, that design activity consists in decorate without … Read More
    I make graphic design. I don't make decoration. EN It is commonly thought, in a popular way, that design activity consists in decorate without content, with the only goal of making something more beautiful. The proyect complaint this thought with the purpose of make a serious consideration around the profession, where design borns with the aim of communicates information towards a concrete utility in regards to the user. Decoration is something empty when is generated without any kind of content. Content precedes design in a profession whose activity consists in to conceive, organize, project and realize visual communications, through the industry and with the goal to transmit specific messages to the people. This activity allows to communicate graphic ideas, facts and principles processed and synthetized in terms of form and communication, social, cultural, economic, aesthetic and technological factors. A lot of clients think that design is about decoration. This project try to move minds about what is the main purpose of design activity. We must ensure that the design is more important regarding to the people, is a necessity that deserves a social respect to improve our environment, therefore, our lifes and our world. ES Es comunmente pensado de forma popular que el diseño trata de decorar sin contenido, con el único objetivo de hacer más bonito algo. Este proyecto denuncia este pensamiento con objeto de hacer reflexionar en torno a la profesión, en la que el diseño permite comunicar información hacia una utilidad concreta de cara al usuario. La decoración es algo vacío cuando se genera sin ningún contenido específico. El contenido precede al diseño en una profesión cuya actividad consiste en concebir, organizar, proyectar y realizar comunicaciones visuales, a través de la industria y con el objeto de transmitir mensajes específicos a las personas. Esta actividad permite comunicar gráficamente ideas, hechos y valores procesados y sintetizados en términos de forma y comunicación, factores sociales, culturales, económicos, estéticos y tecnológicos. Muchos clientes piensan que el diseño es decoración. Este proyecto trata de remover conciencias sobre cuál es el principal propósito de la actividad de diseño. Debemos asegurar que el diseño es más importante en relación a las personas, una necesidad que merece un respeto social para mejorar nuestro entorno, y por lo tanto, nuestras vidas y nuestro mundo. Read Less
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It is commonly thought, in a popular way, that design tries to decorate without content. This project communicates a response to this thought that we would never have to answer to a client. To deny that we are not decorators will make us closer and closer to graphic design being understood as what it is, without the need to be justified by the designers or the profession itself. The language is pure and without any kind of noise, giving the reader the enought information to understand the message.